Creative Media Practice Research Insights

Prof. Craig Batty on Building a Creative Practice Research Culture

In this episode of the Creative Practice Research Insights Podcast, Roy Hanney speaks with Professor Craig Batty about how universities can develop a sustainable culture of creative practice research. Moving beyond individual projects, the conversation explores the institutional conditions needed to support creative practice research at scale.
Topics include leadership, infrastructure, shared language, doctoral supervision, peer review, and the challenges universities face when recognising creative work as research. Craig reflects on the evolution of creative practice research over the past two decades and argues that creative practitioner-researchers play a crucial role within contemporary universities—bringing new methodologies, ways of thinking, and opportunities for collaboration across disciplines. Prof.
Bio: Professor Craig Batty is Pro Vice-Chancellor for the College of Creative Arts, Design and Humanities at Adelaide University. His research focuses on creative practice research, screenwriting, creative writing, and doctoral education in the creative arts. Over the past fifteen years he has contributed significantly to the development of creative practice research as a recognised field within universities, publishing widely on creative research methodologies, creative PhDs, and supervision in the creative arts. His recent work examines the broader infrastructure, policy, and institutional systems that support creative research cultures. Craig has supervised and examined numerous creative practice doctorates and has been closely involved in international conversations about how universities can better support practice-based research and creative scholarship.

The Development Room: How Ideas Evolve, Survive and Sometimes Get Made (with Emma Millions & Paul Jackson)

Creative Media Practice Research Insights – Podcast Episode 8
What really happens to creative ideas once they leave the spark stage? How do they change, strengthen, stall, or — occasionally — make it onto a screen?
In this episode, we enter the development room with two guests whose careers span the full lifecycle of ideas in the screen industries:
Emma Millions is a development producer, screenwriter and tutor whose portfolio career includes shaping hundreds of pitch decks and developing projects across scripted and unscripted television. She has worked with a wide range of formats, coached emerging writers, and specialises in identifying potential in early-stage ideas.
Paul Jackson is one of the UK’s most influential television producers and executives. His career includes major BBC and ITV leadership roles, producing iconic comedy and entertainment series such as The Young Ones, Red Dwarf, The Two Ronnies, and later commissioning large-scale entertainment formats including Britain’s Got Talent. His experience spans the UK, USA and Australia, giving him a unique global view of how ideas survive industry systems.
Together, Emma and Paul offer a rare, candid conversation about how ideas actually move through development: how practitioners pitch and refine them, how producers assess their potential, and why decision-making processes so often feel opaque. We explore “development hell,” creative resilience, collaboration, and the structural conditions that influence whether an idea thrives.
For researchers, practitioners and anyone interested in the hidden labour of idea development, this episode sheds light on a crucial but often under-discussed dimension of creative media practice.
If you’re exploring creativity, pitching, production development, or the dynamics of the screen industries, this conversation will be especially valuable.

Finding the Spark (with Alison Norrington)

Creative Media Practice Research Insights — Episode 7
Where do creative ideas actually come from? How do practitioners notice them, feed them, and decide which ones are worth pursuing?
In this episode, I’m joined by writer, producer and storyworld designer Alison Norrington, founder of StoryCentral. Rather than talking about platforms or production pipelines, we explore the earliest and often least visible stage of creative practice: the spark.
Alison reflects on how ideas first make themselves known, the habits and environments that keep her creativity alive, and the ways she recognises when an idea has real potential. We also talk about intuition, curiosity, creative drift, what blocks the spark, and the small rituals that help ideas grow.
This conversation opens up the generative side of creative media practice research, offering an intimate look at how creativity begins and how practitioners can sustain a life that welcomes ideas in.
If you’re a creative practitioner, researcher, or anyone who’s ever wondered how to feed your imagination, this episode is for you.

Exploring Peer Review for Non-Textual, Non-Screen-Based Creative Practice Research

This webinar with one of the Screenworks editorial team explores how their peer review model for screen-based creative research could be adapted for non-textual practices. We’ll consider alternative ways to evaluate and validate creative practice research, offering insights for researchers, artists, and academics pursuing practice-based approaches.

Finding the Research Question in Speculative Creative Practice

In this seminar, Annette Arlander explores the speculative nature of creative practice research. Unlike traditional methods, practice often unfolds in pursuit of a question through intuition and experimentation. Arlander discusses how embracing uncertainty and speculative methods can generate research questions, foster interdisciplinary intersections, and open new insights.

Reflecting Backwards: Navigating the PhD by Prior Publication in Creative Practice

Join filmmaker and academic Nick Cope as he discusses the challenges of completing a PhD by prior publication through practice. Reflecting on his own PhD, Northern Industrial Scratch, he explores documenting and theorising creative work retrospectively, and shares insights on archival research, autoethnography, and the British Scratch video art movement of the 1980s.

Outputs, outcomes, and impacts in creative practice research

In this session, Dr Lyle Skains introduces the Theory of Change model for creative practice research. Using case studies, participants will learn to build pathways to impact in project planning, better articulate societal and cultural effects, and apply these strategies to achieve more focused, impactful outcomes.

Articulating your creative practice as research in writing

This podcast helps creative practice researchers write compelling 300-word contextual statements using a proven structure from REF 2021. Through practical exercises, participants will learn to articulate their research's significance and impact, addressing key challenges faced by creative practitioners.

Bridging the gap between creative practice and scholarship with Joanne Scott

Join us for a Q&A with Joanne Scott on creative practice as academic research. Aimed at early career researchers, the session offers insights and strategies for articulating practice as scholarship, drawing on Scott’s monograph Intermedial Praxis and Practice as Research: Doing-thinking in Practice.